By Farah Laurent, DNP, RN NEA-BC, CPXP, NPD-BC Any notable business understands the importance of growing a strong digital presence in today’s business world. As a small business it is important to build a personal brand and focus on organic content to reach the right audience. People do business with people and creating a strong…
By Bridget Montes, BSN, RN To have a website or not to have a website? That is the question. As a nurse aiming to build a business or personal brand, you’ve likely already encountered the constant pressure to maintain a strong online presence while simultaneously getting conflicting advice on whether having a website is actually…
By Ann Marie Luft, BSN, RN This blog came out of my experience last week at the NNBA 2024 Nurse Entrepreneurship conference. My goal was to meet, connect, and exchange information with as many nurses as I could. When Three Dog Night sang, “One is the Loneliest Number,” I’m sure they did not know how…
By Susan Sinclair, RN, MSN Think about the following words: bold, resourceful, fearless, motivated, and driven. These words describe nurses, but they also easily describe nurse entrepreneurs. These words also embody the NNBA conference. Inspiration would be another appropriate word for the conference! Why is this conference so big and so pertinent to every nurse…
By Farah Laurent, MSN, RN, NEA-BC, NPD-BC, CPXP, TCRN, CPEN, CEN What is my number one regret in nursing? Not starting my Nurse career coaching business sooner!! In nursing school, the focus is truly on passing the NCLEX and not much time is spent exploring all the different opportunities in nursing. It is time to…
By Randi Moyer, RN, BSN, CCM, COHN-S I have been a nurse for 30 plus years and for the first 14 of those, I changed jobs every two years for new experiences; always trying to find a something that kept me fulfilled and engaged. While at a conference I was introduced to the specialty of…
By Sarah Bell, RN, MBA, PCC How long does it take to start a business? How long is a piece of string? It took me seven years to quit my job as a corporate coach and start my private practice. Why did it take me so long? I had all the qualifications and experience I…
By Taura Barr, Phd, RN NC-BC, FAHA Burnout is a hot topic right now, and rightfully so, it is really jeopardizing our individual and collective health. And everyone seems to know how to address it, with self-care, mindfulness, meditation, even a 4 day work week. But I’ll bet you never heard of anyone suggesting that…
By Rosemary Mangan, MSN, RN, CCM Everything on earth has its own time and its own season. Ecclesiastes 3 On February 14, 2016, I made a life-changing decision. It had to do with love but not in the romantic sense. Boston had its tenth snowstorm of the season, and we had reached 100 inches of…
By Nena Hart, MSN, RN C-DONA, CHPN, RAC-CT Founder and CEO of Hart Healthcare Solutions My step-dad has operated his own landscaping business for as long as I can remember. Money was uncertain in our house and the approach to money seemed to be to spend it when you have it. On one particularly long…
By Dr. Dolores Fazzino, DNP, Nurse Practitioner, Medical Intuitive As business owners and professionals, our brand and who we are is everything. One of the most important things I have learned as a business owner is the alignment of my message, my brand, my actions, and myself. Yes, myself! The saying “everywhere you go here…
By Chris O’Byrne There are several ways to promote your business; however, many of these ways will cost you a lot of money. You may not have thousands of dollars to spend on marketing in the early stages of your business, but there are still several cost-effective ways to build your brand. Before the internet,…
