By Chris O’Byrne There are several ways to promote your business; however, many of these ways will cost you a lot of money. You may not have thousands of dollars to spend on marketing in the early stages of your business, but there are still several cost-effective ways to build your brand. Before the internet,…
The renowned American psychologist Abraham Maslow is best known in the nursing profession for his “Hierarchy of Needs”. What’s lesser known is Maslow did considerable work in business management and leadership addressing issues of customer loyalty, entrepreneurship, and the importance of communication. “One can choose to go back toward safety or forward in growth. Growth…
It’s hard to believe that August is already here and the NNBA 36th Annual Educational Conference on Nurse Entrepreneurship and Career Alternatives is next month! We always see an increase of membership in the months before the conference and this is probably because NNBA members receive $100.00 savings off the conference price. Everyone appreciates a good deal, right? However,…
Learning how to better connect and deliver your message is a major factor in reaching your potential whether it is advancing in the clinical setting, the corporate world, or running your own business. Harvard Business Review conducted a study that indicated the #1 criteria for advancement and promotion for professionals is the ability to communicate…
By Michelle Podlesni Guest Blogging Your Way to Success Content Marketing Content marketing is a form of marketing that focuses on creating, publishing, and distributing content for a targeted online audience. Lead generation, growing customer base, generating sales, building brand awareness, and affirming credibility are all potential outcomes from successful content marketing. Guest Blogging Strategy…
Success has been researched and studied for centuries by many authors and speakers. I am sure you have heard interviewers ask, “to what do you attribute your success?” More recently, marketer and researcher, Richard St. John, interviewed over 500 TEDx speakers from many industries. From these interviews, he identified several traits as being great, and…
Definitely the best part of summer so far is the news that both the number of COVID-19 cases and hospitalizations are down in the U.S. And, in case you missed this awesome Golden Buzzer moment from America’s Got Talent, here’s the link, https://www.msn.com/en-us/music/news/choir-of-frontline-nurses-gets-agt-golden-buzzer-for-moving-rendition-of-lean-on-me/ar-AAKIwB9. This is a group of nurses that have served on the frontlines…
Vying for Nurses, Hospitals Go Big with Sign On Bonuses was a recent headline in Becker’s Hospital Review. For example, Piedmont in Atlanta is offering nurses up to $30,000 in sign-on bonuses. The CEO of the Georgia Nurses Association is saying that the state’s need for nurses is the worst they’ve ever seen. At the…
Innovative strategies for developing nursing business opportunities is the lead line in our annual educational conference on nurse entrepreneurship announcement. Have you ever wondered why the words innovate, innovation, and innovators, are such buzz words right now? When it comes to business, the only thing that maintains the growth of the business is innovation. Innovation…
Registration is now open for the NNBA 36th Annual Conference on Nurse Entrepreneurship and Career Alternatives! This is NNBA’s flagship conference that has helped thousands of nurses plan, start, and grow their own business on a part-time or full-time basis. This conference provides massive-value and is affordable. We don’t want anything standing in the way…
By Kathy Allan, RN, HN-BC, HTCP/I, SEP It’s no secret that nurses are being traumatized on the job. We hear a lot about nurses who are burned-out, exhausted and suffering from compassion fatigue. The secret we don’t hear about is what happens to those patients who have a burned-out, exhausted nurse taking care of them.…
There are more choices than ever for nurses to have long careers that offer more flexibility, financial control and fulfillment. More nurses are recognizing their valuable knowledge and experiences which are well-suited to leverage them into a multitude of nursing businesses. From developing additional income streams on a part-time basis, to becoming full-time entrepreneurs, the…
The best part of my week is speaking with nurses from all over the country. Within these conversations nurses share where they are in their careers, and where they are hoping to go in the future. The conversation topics are a mix between feelings of burnout, and frustration with the limits of a system that…
Who could have predicted this past year’s results of the COVID-19 pandemic? The impact on businesses, healthcare, and employees is forever changed. Back in August of 2020, Becker’s Hospital CFO Report stated 266 hospitals furloughed employees in response to COVID-19. With COVID cases declining nationwide, have hospitals brought back the furloughed employees? I only found one article…
Every new adventure begins with the first step! We are currently coordinating our annual educational conference on nurse entrepreneurship, which is always an exciting adventure. This year even more so because of the pandemic’s influence of what we are seeing in emerging business opportunities for entrepreneurial nurses. For example, nurses with safety and quality control…
In this past year, COVID-19 has resulted in dramatic changes to the healthcare marketplace. Patient care is now forever changed with the growth of virtual care. Deloitte came out with a report that states Healthcare Spending Will Reach $8.3 Trillion by 2040. Deloitte attributes the projected rise in spending to the anticipated increase in digital…
Nurses that desire more flexibility, financial control, and autonomy are looking at NNBA’s Nurses in Business. From developing additional income streams on a part-time basis, such as a side hustle, to becoming a full-time entrepreneur, the NNBA is filled with nurses doing just that. As our world and environments continue to experience the effects of…
In celebration of Martin Luther King Day, I have taken an extract from a sermon Dr. King preached that is one of my favorites. “If you want to be important—wonderful. If you want to be recognized—wonderful. If you want to be great—wonderful. But recognize that he who is greatest among you shall be your servant.…
