How can I meet customers in my local area?

To meet your potential customers and introduce your services to them, consider speaking at clubs, organizations, and board meetings where your potential customers meet. Provide health information of interest to them. This is not a sales talk. It’s an an informational talk and an introduction to you and your services. Offer to present a short…

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Nurses in the Legal Field

Legal nurses provide support to legal professionals, such as lawyers and insurance adjusters. In the past, only physicians were hired to give opinions on merit based on the standards of medical care, but nurses now determine merit and adherence to the standards. In the early 1970s, insurance companies seeking to reduce their expenses, hired medical teams…

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Nurse Mindsets that Hinder Transition to Self-Employment and/or Business Ownership

Transitioning from employment to self-employment or business ownership can be difficult. The path is filled with roadblocks—some of which are mindsets developed throughout the nurse’s education and practice. These mindsets can lead to delays and eventual rejection of the idea of working independently. When I wrote the book, Self-Employed RN: How to Become a Self-Employed…

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How to meet local clients

Find where your potential clients gather and offer to present a short (about 10 minutes) talk to the group. For example, if the group is primarily males, subjects like when to go to the emergency room with chest pain or how to find out if you have low T may be of interest. During vacation…

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Are your emails being read?

When you send an email, do you assume that the reader actually reads your email? That may not be true. I’m talking about your everyday business and personal communication, not emails sent to advertise your products. Your email may be lost among the hundreds most of us receive each day.

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Necessary Insurance for Nurses

What is errors-and-omissions insurance, do I need it, and where can I buy it? Errors-and-omissions insurance is professional liability insurance and protects you in case you are sued for financial damages resulting from an error or omission in your work. I recommend that you purchase it. You can purchase the insurance at http://www.nso.com.

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Nurses with Disabilities

Based on the fact that nurses are part of the general population, one could assume that one in every 8.4 nurses might have an employment disability. If that is true, 291,548 nurses are affected. When I was asked to write an article about nurses with disabilities, I sent an email to my email list and…

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How much to charge?

Fair market value of nurse consulting services I am often asked by consultants, “How much should I charge?” and from healthcare facilities and attorneys, “What is the fair market hourly value for nurse consulting services?” The objective of this blog is to offer a fee formula to answer those questions and at the same time,…

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Writing Advertisements That Work

How to Write Advertising to Get Your Message Out Your objective is to gain customers from your advertising. Before you can hope to gain customers you must first make them read your ad. If you want people to read your ads, letters, and brochures, make them customer-centered and not self-centered. Tell them how your services…

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RNs Sales of Healthcare Products

Nurses Who Sell Healthcare Products or Design and Manufacture Healthcare Products Nurses are often interested in selling healthcare products or have an idea for a new product that improves the comfort or health of their patients. Some nurses are natural salespeople who do well selling wellness products, health foods, and nutritional supplements. Sales is a…

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