To meet your potential customers and introduce your services to them, consider speaking at clubs, organizations, and board meetings where your potential customers meet. Provide health information of interest to them. This is not a sales talk. It’s an an informational talk and an introduction to you and your services. Offer to present a short…
Are you planning a new career path as a self-employed nurse (full or part time)? If so, your federal income tax on that income needs to be estimated and paid quarterly. Don’t wait to report your self-employment income at the end of the year. If you don’t file quarterly, you may be responsible for back…
To increase the chances of survival in this difficult economy, I recommend that self- employed nurses become a one-stop shop. By one-stop shop, I mean offer several different services that are needed by your target customers. I recommend that new startups incorporate several services at onset and established nurses add services to their current business.…
Legal nurses provide support to legal professionals, such as lawyers and insurance adjusters. In the past, only physicians were hired to give opinions on merit based on the standards of medical care, but nurses now determine merit and adherence to the standards. In the early 1970s, insurance companies seeking to reduce their expenses, hired medical teams…
Transitioning from employment to self-employment or business ownership can be difficult. The path is filled with roadblocks—some of which are mindsets developed throughout the nurse’s education and practice. These mindsets can lead to delays and eventual rejection of the idea of working independently. When I wrote the book, Self-Employed RN: How to Become a Self-Employed…
Price fixing is when prices are set in advance rather than by the free market. It is illegal. The crime of price fixing is subject to federal prosecution by the Antitrust Division of the U.S. Department of Justice under the Sherman Act of 1890. The general rule is that vendors (providers of products and services)…
As my friend Dan Poynter asks, “Do you have a book inside you?” Nurses have many stories to tell, and experience and knowledge to share. Writing a book may be just the thing for you. It was for me. I was working in an emergency department in central Florida when I decided to take the…
Find where your potential clients gather and offer to present a short (about 10 minutes) talk to the group. For example, if the group is primarily males, subjects like when to go to the emergency room with chest pain or how to find out if you have low T may be of interest. During vacation…
When you send an email, do you assume that the reader actually reads your email? That may not be true. I’m talking about your everyday business and personal communication, not emails sent to advertise your products. Your email may be lost among the hundreds most of us receive each day.
I’m asked frequently if a nurse really needs to write a business plan. The simple answer is no, you do not need to write a business plan unless you are applying for funding.
What is errors-and-omissions insurance, do I need it, and where can I buy it? Errors-and-omissions insurance is professional liability insurance and protects you in case you are sued for financial damages resulting from an error or omission in your work. I recommend that you purchase it. You can purchase the insurance at http://www.nso.com.
Based on the fact that nurses are part of the general population, one could assume that one in every 8.4 nurses might have an employment disability. If that is true, 291,548 nurses are affected. When I was asked to write an article about nurses with disabilities, I sent an email to my email list and…
Fair market value of nurse consulting services I am often asked by consultants, “How much should I charge?” and from healthcare facilities and attorneys, “What is the fair market hourly value for nurse consulting services?” The objective of this blog is to offer a fee formula to answer those questions and at the same time,…
How to Write Advertising to Get Your Message Out Your objective is to gain customers from your advertising. Before you can hope to gain customers you must first make them read your ad. If you want people to read your ads, letters, and brochures, make them customer-centered and not self-centered. Tell them how your services…
How to Write Tip Sheets for Free Publicity A tip sheet is a list of six to fifteen tips that show off your knowledge. They explain to the reader how to perform a certain task or solve a problem. The title indicates the topic covered.
Nurses Who Sell Healthcare Products or Design and Manufacture Healthcare Products Nurses are often interested in selling healthcare products or have an idea for a new product that improves the comfort or health of their patients. Some nurses are natural salespeople who do well selling wellness products, health foods, and nutritional supplements. Sales is a…
Nurses in the Legal Field Job description of legal nurses Nurses who work in the legal field provide support to legal professionals, such as attorneys and insurance adjusters. In the past, only physicians were hired to interpret the medical aspects of a case. They gave opinions on diagnosis and treatment issues. Legal nurses in the…
RN Consultant I am often asked what an RN consultants does. This post is a brief overview. Nurses are smart cookies and are able to come up with many new ideas for consulting. RN consultants provide a service.