NNBA 2020 Preconference – Next Level Success In Eldercare: Programs and Marketing Strategies For New Clients, Higher Profits and Personal Fulfillment
Pre-conference Workshop B Stella Nsong, RN, CMC, LTCP
Its 2020 and the home health care industry has a market size of 303 billion US dollars with a 7.9% growth rate between 2020 and 2027. Every twenty-four hours, ten thousand baby boomers become senior citizens. By the year 2030, the youngest baby boomer will turn 85 years old. Medicare and Medicaid do not have adequate programs and services that support the needs of America’s greying population. With simple business innovations, creative service mix, post hospital care, home wellness programs as well as collaborative and strategic alliances, entrepreneurs in elder care can experience significant business growth, enjoy higher profits and move the American elderly health care system forward.
This workshop is designed for entrepreneurs who want to take their senior care businesses to the next level.
During this pre-conference seminar, you will learn:
- Learn about three programs that will push hospitals and doctors to come knocking at your door, asking to do business with your company
- Explore 3 business tools that will double revenues, slash your workload in half and increase your personal contentment
- Learn 5 different ways of marketing your services so that you attract your ideal high paying clients
- Discover & learn how to apply the “Charge less, Do Less, Serve More & Profit More“ program into your business
- Learn the one hour a day marketing system that helps you market your agency’s competitive edge
- Discover the 7 attributes of a successful elder care business today and post COVID-19
Stella Nsong is an elder care influencer and she is popularly known as the ELDER CARE CLIFF EXPERT. Every week for the past fifteen years she lectures, coaches or conducts seminars and workshops at the community, professional and or corporate level.
She has been a nurse for thirty years and is a hands-on nurse entrepreneur, trainer, columnist, and chief mentor at Launch Your Agency In A weekend & the 100 Nurse Millionaires Challenge.
She has been featured in the US news and world report, CNN, CNBC & Fox News for her contribution to the enhancement of the lives of older adults in home and community based elder care.
Her vision is to build the bridge that will help America transform the elder care cliff through successful home and community-based caregiving, long term care policy development and elder care work-place programs.
Her mission is to help nurses discover hidden opportunities in community health, uncover their strengths, monetize their passion and design businesses they love so that the nurses can reclaim their lives, learn to love their careers again, help America make caregiving a gratifying experience, get paid for what they are worth and support the greatest art of love that she calls CAREGIVING.
In 1990, she won the Gold Medal for practical nursing in Georgia. In 2011, she was nominated as the Business Woman of the Year in Chesterland Ohio. In 2012, she was nominated for the Platinum Award in Care Management as well as the Professional of Note in Geriatric Medicine. In 2013, she became a syndicated columnist with her famous elder care advice column called the Elder Care Cliff Report: What baby boomers need to know about caring for their aging parents.
In 2015, she was a recipient of the Woman of Achievement Award. That momentous occasion recognized Stella Nsong for her endeavors in and to the business and health care community.
A proud member of NNBA, she encourages and supports fellow nurses in entrepreneurship.