Guest Blogging Your Way to Success

Guest Blogging
By Michelle Podlesni
Guest Blogging Your Way to Success
Content Marketing

Content marketing is a form of marketing that focuses on creating, publishing, and distributing content for a targeted online audience. Lead generation, growing customer base, generating sales, building brand awareness, and affirming credibility are all potential outcomes from successful content marketing.

Guest Blogging Strategy

Is guest blogging the best form of content marketing? Many experts such as Neil Patel, New York Times bestselling author, top influencer, and web marketer; believes that guest blogging is. Additionally, people perceive blogs with multiple authors to be more credible.

Guest blogging is creating blog posts for another organization’s site generally within similar industries that the guest blogger is serving. The guest blogger is writing for a select group of people that have a specific need. I like the analogy of placing a decal on a race vehicle. You may not be in the driver’s seat, but individuals see your decal.

Guest Blogging Success Outcomes

Reach a wider audience. Posting on other sites means more people will see your content. Building your social audience. A bigger audience means more impact, inquiry, and connections. People will share your guest post, tag and mention you.

Generate referral traffic. One of the quickest advantages of guest blogging is the referral traffic you’ll get. For example, if your guest blog post gets 1,000 views and 10% of those viewers click on your link, you’ll end up with 100 free and new guests. Incrementally, your referral traffic will compound and grow.

Build your email list. Guest blogging helps you attract new subscribers and obtain lead generation.

Generate income. More visits to your website helps you make more money with your offerings, products and services.

Position yourself as an expert. Posting high-value content on other organizations sites helps people take notice of you and recognize you as an expert. The more you get published on tops websites the more confident you will feel about your ability to communicate effectively and successfully to targeted audiences.

Brand Recognition and Reputation. When trusted, high-authority websites publish your content, some of that brand, credibility and trust rubs off on you. It is sometimes called ‘borrowed credibility’. It creates brand awareness, acknowledgement and notoriety. You will start to be viewed in a more prominent position. It draws more people to your website.

Building relationships. Long-lasting relationships, collaborations and future partnerships can result from working with other blog owners.

We are excited to announce Guest Blogging is now available on the NNBA website, The marketing success strategies listed in this post makes this a massive added value at no additional costs for NNBA members.

© 2021 Michelle Podlesni, National Nurses in Business Association, NNBA. All rights reserved.

Author’s Bio: Michelle Podlesni, RN, is the President of the National Nurses in Business Association, NNBA.  The NNBA is the premier nursing organization for nurse entrepreneurs, and a springboard for nurses transitioning from traditional nursing to business ownership, and self-employment. The NNBA provides valuable business information customized for nurses, insight into healthcare industry trends, mentoring, and continued education in your professional growth and career development.

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