NNBA 2025 Pre-conference – Building Consulting Packages that Convert
PRE-CONFERENCE (Morning)
Building Consulting Packages that Convert
by Nena Hart, PhD, RN, CDONA, CHPN, CLHP
Overview:
In this pre-conference workshop, we will be discussing pricing models and strategies for consulting packages for nurse entrepreneurs exploring consulting opportunities. At the end of this training, you’ll have an understanding of how to develop and present an offer and pricing package for consulting opportunities. The ideal participant for this introductory training on crafting offers and packages will be exploring new consulting contract opportunities anywhere between 5 and 50 thousand dollars and looking for opportunities and approaches to pivoting into entrepreneurship either for part-time or full-time self-employment.
During this pre-conference seminar, you will learn to:
- Identify and communicate consulting services and offers.
- Understand how to package services into an appealing offer that converts.
- Develop a foundational knowledge of creating proposals for offers.
- Leave the training feeling confident in how to create a consulting package and offer and present it to a client.
About Nena:
Nena Hart is the President of the National Nurses in Business Association (NNBA) and owner of Hart Healthcare Solutions. A certified ACHC and CHAP consultant, she supports post-acute home care organizations in achieving operational and regulatory compliance excellence.
A registered nurse with 20 years of experience in post-acute leadership, Nena transitioned into self-employment after losing her corporate hospice executive role.
She is passionate about helping exhausted nurses break free from traditional roles, leverage their expertise, and build thriving nurse-owned businesses and consulting careers. As their own boss, nurses can experience the freedom and flexibility they’ve always desired while making a meaningful impact in healthcare and earning an income that reflects their value and contributions.
Nena lives in Tennessee with her husband Jed, and their four children. She enjoys cooking, crocheting, reading, doing puzzles with her kids, and spending quality time with family.