NNBA 2025 Pre-conference – Marketing You! From Pitch to Profit
PRE-CONFERENCE (Afternoon)
Marketing You! From Pitch to Profit : Marketing and Sales Essentials for Business
by Michelle DeLizio Podesni, RN
Overview:
Marketing is a challenge for most entrepreneurs, especially nurses, who aren’t used to tooting our own horns, and stepping into the spotlight. In this engaging and interactive workshop, you will learn the essential marketing and sales strategies to have a profitable nursing business. You’ll learn a priceless formula for how to create an elevator pitch that will serve you time and time again from networking to boardrooms. You’ll learn who your customers are, what they care about, why they buy and why they don’t buy. You will learn how you can give your customers better value than your competitors, gaining you lasting customers and referrals. Become more confident marketing you and implementing a marketing plan (included) for your business in this in-depth and fun pre-conference workshop!
During this pre-conference seminar, you will learn:
- The #1 marketing strategy and three keys to marketing your business.
- How to define your unique selling proposition, USP.
- The elevator pitch blueprint and message clarity formula.
- How to write a sales letter that gets results.
- How to gain lasting customers and referrals.
About Michelle:
Michelle is the founder of UNconventional Nurse® and the former president of the National Nurses in Business Association. She is an accomplished businesswoman, U.S. Navy veteran, and nurse with over 40 years’ experience ranging from clinical care, case management, and health care information technology to nationally known speaker, best-selling author, and serial nurse entrepreneur. Michelle has been a trailblazer in America’s corporate boardrooms and has a proven track record of leadership success in C-level executive management of startups and established multi-million dollar companies. Coaching managers, executives, and nurses for the past 25 years, Michelle teaches pivotal business skills that accelerate, increase and maximize business owners’ success. Her true passion for mentoring and helping others succeed in business has made her a sought-after speaker and consultant and fueled her Amazon #1 best-selling book, UNconventional Nurse: Going from Burnout to Bliss! 10 Steps to Reinvent Your Nursing Career. www.UNconventionalNurse.com
Hello, will this workshop be available via zoom?
Hi Patricia, at this time all of our pre-conference workshops are in person and you can find our recorded content in the store. Hope that helps!