Local Time
- Timezone: America/New_York
- Date: 09/27/2019
- Time: 11:00 am - 2:45 pm
NNBA Pre-Conference 2019 – Digital Marketing for Nurse Entrepreneurs: Blogging, Social Media and Online Branding
Brittney Wilson
Kati Kleber
by Kati Kleber, MSN RN CCRN-K and Brittney Wilson, BSN RN
Overview:
Having an online presence is vital to the success of any business in 2019. However, many nurse entrepreneurs are overwhelmed by the thought of owning and maintaining a website, blog, and social media platforms. A blog is one of the easiest ways to build a search engine optimized business presence. It should be the centerpiece of your digital marketing strategy. Your blog will become an online showplace that will allow you to gain targeted clients, as well as maintain control of your personal and business brand online. Your social media presence will further elevate your brand and blog, as well as enable you to communicate directly with your audience, often in real time. This pre-conference will give you the tools you need to identify your purpose and brand, start and grow a blog, leverage social media, create and market quality content, and discuss some practical considerations as well.
During this pre-conference seminar, you will learn:
- How to create a digital marketing strategy with a blog as your foundation
- The benefits of email marketing and how to create an opt in strategy that works
- Search engine optimization (SEO) strategies and techniques to attract your ideal audience without paying for advertisers
- Both passive and active income strategies
Kati Kleber, MSN RN CCRN-K and Brittney Wilson, BSN RN are the founders of Health Media Academy and have been described as the “Godmothers of nurse blogging.” Between them, they have over 14 years experience, a combined social media reach of over 250,000, and five published books. They receive hundreds of thousands of monthly visitors to their respective blogs, FreshRN.com and TheNerdyNurse.com. These nurses have mastered the recipe for the secret sauce to using a blog to grow your brand and business. They’ve crafted this seminar to share their secrets with you.
About Kati and Brittney:
Kati Kleber, MSN RN CCRN-K and Brittney Wilson, BSN RN are the founders of Health Media Academy and have been described as the “Godmothers of nurse blogging.” Between them, they have over 14 years experience, a combined social media reach of over 250,000, and five published books. They receive hundreds of thousands of monthly visitors to their respective blogs, FreshRN.com and TheNerdyNurse.com. These nurses have mastered the recipe for the secret sauce to using a blog to grow your brand and business. They’ve crafted this seminar to share their secrets with you.