NNBA 2020 Conference – Meet Your Speakers – Saturday, September 26, 2020
KEYNOTE ADDRESS – From Risk to Reality: Navigating the Entrepreneurial Journey – Renee Thompson, DNP, RN, CSP®
Is it blind faith or calculated risk to quit a secure, well-paying job that you love to start your own business? When is the right time? Should you quit your day job and jump right in or should you EASE into entrepreneurship by dipping your toe in first? In this keynote presentation, you will learn how to navigate the entrepreneurial journey, while avoiding the landmines and mitigating the risks, so that you can make your dreams a reality.
The Legal Ins & Outs of Setting Up Your Business – Melanie Balestra, NP, Esq.
Starting your own business can be a daunting task with determining what kind of entity you should choose and the legal ramifications of becoming a business owner. This presentation will discuss the different types of entities you can choose, and how to know the laws that will affect your business, and how to make the correct legal decisions to keep your business thriving.
Create a Rewarding Health Advocacy Business – Melissa Cardine, MSN, RN, WOCN, BCPA
Melissa will introduce you to the rewarding world of private health advocacy, first, by creating a shared understanding of what professional health advocates do. She will share how her own business brought a sense of fulfillment, control and independence to her work. Melissa will guide you through five steps to establish the critical groundwork for your own health advocacy business and how to maintain a steady flow of clients into your practice.
Show Me the Money in My Nurse Owned Business – Lorie Brown, RN, MN, JD
As nurses, we received a regular paycheck from our employer. We never had to ask patients for payment. As a business owner, we are in a position to ask our clients for money and our own beliefs, fears and rules makes it hard! Overcome your negative beliefs that stop you from asking for the fee for your services for the value of your services. In this session you will understand the inner and outer game of money, learn how to ask for the sale, and the steps of a sales conversation.
How to Create and Own a Senior Foot Care Company – Heather Wilson, RN, CFCS
As the baby boomer population grows by 10,000 people a day so do their medical needs. Foot care services become a necessity for this demographic because as we age, we lose mobility and the ability to provide self-care for our basic needs. This presentation will demonstrate how you can utilize your nursing skills to directly affect the health of our aging population and financially capitalize on the growing need for routine foot care.
Build Your Brand Identity From Idea to Reality – Damion Jenkins, RN, BSN, MSN
Do you have a business idea but need some guidance on how to create a brand identity that is more representative of you and your business? Brand identity is essential to attract your ideal clients and customers. In this presentation you will learn the business basics of building a cohesive brand identity, how to create a brand identity that is more representative of you and your business, what the three mistakes are when it comes to branding, and receive helpful resources for your brand identity journey!
Social Media to Build Your Nurse Owned Business – Ann Konkoly, MSN, MBA, APRN-CNM
Though social media began as a way for people to connect, it evolved into free advertising helping entrepreneurs develop their brand, cultivate a following and deliver a message. Due to the high levels of trust associated with the nursing profession, Nurses are well positioned to use social media as a way to reach an audience, grow their online presence and represent the tremendous work of nurses across the globe. This presentation will help nurses navigate the use of social media to begin growing their brand, curate their content so that it aligns with their mission and which social media tools to use based on their ideal clients and patients.
NNBA 2020 Conference – Meet Your Speakers – Sunday, September 27, 2020
KEYNOTE ADDRESS – Grow Your Greatness: Nurse Entrepreneurs on Fire! – Laura Gasparis Vonfrolio, PhD, RN, CCRN
Onward to the next chapter in your life! Rid yourself of doubt, fear of failure, and hesitation. Break from your routine and comfort zone and seek new explorations! This presentation will motivate you, captivate you and propel you into a new chapter in your life! Great ideas for entrepreneurship, the how-to’s and the four things you need to know in order to be a successful entrepreneur.
How to Start Your Cannabis Nurse Coaching Business – Dominique Fontaine, BSN, RN, HNB-BC, HWNC-BC
This presentation is for nurses and nurse coaches to expand their holistic toolbox in working with patients utilizing medicinal cannabis (hemp CBD or THC) for health and wellness and to enhance quality of life, and patient outcomes. Dominique will cover the role of the nurse practicing in the specialty of cannabis nursing, and innovative nurse coaching approaches to support clients in reaching healthy lifestyle goals.
YouTube for Nurses: How to Create, Grow and Monetize Your Channel – Joscel James Agudo, RN
Nurses in business can use video to market their content, products and services. However, a steep learning curve can leave entrepreneurs lost and confused, leading to poor YouTube channels, or worse, no YouTube channel at all. Joscel will use the presentation to guide you from being lost and not knowing anything about YouTube, to being able to use YouTube in order to confidently elevate your brand and business.
How to Create a Successful Nurse Coaching Business – Pamela Spivey, MSN, CCNS, RNC-NIC, ICF
Coaching is a rapidly growing nurse business with a wide variety of platforms. Nurse coaches help peers and patients overcome challenges, and make beneficial changes in their lives. What skills are needed to start a coaching business? What is necessary to qualify you as a coach? Learn this and how you can spring board your next career opportunity as a professional coach.
How to Get a Million Dollars in Free Publicity – Donna Cardillo, MA, RN, CSP® FAAN
Publicity helps to boost your visibility and credibility, positions you as an expert in your field, and expands your advertising reach. Spend a power hour with The Inspiration Nurse, one of the most often quoted nurses in the world. Donna has appeared on national television including the Dr. Oz and TODAY shows. She’s the original Dear Donna columnist for Nurse.com and her work has been featured in the Los Angeles Times, Newsweek, and Redbook.
From Fear to New Career: Set the Stage for Your Second Act – Yvonne Heath, RN
Do you have an inner voice that is calling you to do something different but you have no idea how to get started or how to keep going? Are you ready to move forward? Yvonne helps you explore the first steps to take, and how passion and purpose can override your fear to overcome doubt, and obstacles. You will learn how to create more time, move from fear, and how to get fom where you are to where you want to be!
Nurses and Wealth: Creating Your Financial Roadmap – Lisa Goodman, MBA
More and more nurses are leaving the profession to become their own business owners. Therefore, financial stability is extremely important. This presentation will explore common barriers nurses often encounter saving for retirement and will discuss strategies to help nurses achieve their financial goals. We will discuss how to create a roadmap to build wealth for your future, which will incorporate financial tools from budgeting , dealing with debt to building savings wisely. It will also cover basic investment concepts and the importance of planning for your retirement.
NNBA 2020 Pre-conferences – Meet Your Speakers – Friday, September 25, 2020
$109.00 NNBA Members | $159.00 Non-members (each)
The Hidden Fortune in Home & Community Based Elder Care – Stella Nsong, RN, CMC, LTCP
This workshop covers exciting content on how elder care services are delivered in ten different lucrative elder care and community based businesses that every nurse could start right in his/her own community. Included is a brief summary of the startup cost, licensing requirements, business operating requirements and time commitment for: home health care businesses, nonmedical home care businesses, assisted living facilities, virtual retirement communities, adult group homes, adult day care, care management, and transitional care consulting agencies Leave the workshop with a roadmap of how to establish and launch at least one business within 30 days following the conference.
It’s a Gold Mine! Translating Your Nursing Expertise into an Education Business – Louise Jakubik, PhD, RN, NPD-BC, CSP®
Discover how to translate your expertise as a specialty nurse into a fun and profitable nursing education business. Attend this content-dense session to tap into the experience of a million-dollar nurse who has successfully launched 2 highly niched nursing education businesses and who wants to show you how to do just that! Clarify your nursing education business focus/niche, explore market place need, and opportunity, identify a variety of revenue streams, and the keys to success in a nursing education business. Whether your goal is to make some extra money or to replace your current job working in nursing education, this session is for you!
The Power of Podcasting – Keith Carlson, RN, BSN, NC-BC
In 2020, podcasting has become a major force to be reckoned with in a wide variety of industries. Podcasting is the only medium currently available that any audience member with a smart phone can tune into 24 hours per day without needing to read or look at a screen once they hit play.In this pre-conference workshop, we’ll cover everything you need to know about planning, designing, and launching a podcast, including choosing your niche, necessary equipment, software, editing and production, monetization, branding, finding your “voice”, and much more.
Next Level Success in Eldercare: Programs and Marketing Strategies – Stella Nsong, RN, CMC, LTCP
Entrepreneurs in elder care can experience significant business growth, enjoy higher profits and move the American elderly health care system forward. This workshop is designed for entrepreneurs who want to take their senior care businesses to the next level. Learn about three programs that will push hospitals and doctors to come knocking at your door, asking to do business with your company. Explore 3 business tools that will double revenues, slash your workload in half and increase your personal contentment. Learn the one hour a day marketing system that helps you market your agency’s competitive edge. Discover the 7 attributes of a successful elder care business today and post COVID-19.
Craft Your Elevator Pitch Blueprint & Marketing You! – Michelle Podlesni, RN, CEO
One of the biggest challenges nurse business owners have is feeling comfortable with introducing ourselves, and our business. We just aren’t used to tooting our own horns and stepping into the spotlight. This preconference will outline the 7- step blueprint that allows you to rise above the noise and capture the attention of busy people. You’ll be ready when opportunity strikes, and be able to use this blueprint time and time again, slightly modifying it to suit a variety of networking environments. Additionally, you will gain more customers and referrals by learning how to market you with the top marketing strategy and the three keys to marketing. Become more confident and self-assured in a variety of business settings in this pre-conference workshop!
Innovative Strategies for Developing Nursing Business Opportunities
Move forward with confidence in this age of digital connectedness and virtual learning! The National Nurses in Business Association is the premier nursing organization dedicated to nurse entrepreneurship and we are excited to launch our #NNBA2020 National Annual Educational Conference!
The COVID-19 pandemic has changed the way we do business. In person meetings have been disrupted, and as business owners, we know the importance of adapting. By pivoting to a virtual format, we can offer you the best program available for nurse entrepreneurs and aspiring entrepreneurs.
Nationally acclaimed speakers, business leaders, and industry experts will provide affordable, massive-value content. Our keynote presentations by nurse super stars Dr. Renee Thompson, and Dr. Laura Gasparis Vonfrolio are motivational, inspirational, and instructional. You do not want to miss Renee’s “From Risk to Reality: Navigating the Entrepreneurial Journey” and Laura’s “Grow Your Greatness: Nurse Entrepreneurs on Fire!”
14 sessions and 5 amazing in-depth pre-conference workshops will give how-to information and take-a-ways. You will discover how nurses are:
- starting healthcare businesses
- becoming consultants and advisors
- developing additional streams of income
- authors, speakers, and social media influencers
- becoming encore entrepreneurs and more!
Contact Hours: The 2 day conference offers 15 Contact Hours. The Pre-conferences each offer 3 Contact Hours.