Innovative Strategies for Developing Nursing Business Opportunities

The National Nurses in Business Association is excited to launch the #NNBA2021 Nurse Entrepreneurship and Career Alternatives Conference! Known as nursing’s #1 Nurse Entrepreneur Event, the NNBA has been empowering nurses through entrepreneurship since 1985. We bring you nationally acclaimed nurse speakers, entrepreneurs, and business leaders with “real-world” experience to share with nurses how to gain autonomy, flexibility, increased finances, and personal fulfillment.

This conference offers you affordable, massive-value content. Presenting our keynote address is Stella Nsong, RN, CCO, CMC, LTCP,  winner of multiple awards in nursing, in business, as an author, and innovative elder care expert strategist. Stella is sharing “The Success Equation: Beat Fear, Build Confidence, and Grow Your Business!” so get ready to be motivated, and inspired to action! Then Sunday we kick things off with “New World Business Issues in a Post COVID World” in a Business Experts Panel Presentation that promises to be highly relevant, informative, and actionable.

Last year we had great success with our virtual conference format which was a hybrid between ‘live’ and ‘recorded’ content. The conference has 14 breakout sessions, 5 in-depth pre-conference and you have over 4 weeks access to this amazing content. Content that is designed to give you how-to information and actionable take-a-ways. You will discover how nurses are:

• Starting healthcare businesses or side hustles
• Becoming consultants, advisors and advocates
• Developing additional streams of income and business expansion
• Authors, speakers, and social media influencers
• Becoming encore entrepreneurs and more

Contact Hours: Nurse Builders, our education service provider, is accredited as a provider of nursing continuing professional development by the American Nurses Credential Center’s Commission on Accreditation. The 2 day conference offers 15 contact hours. The 5 Pre-conferences each offer 3 contact hours.

Enjoy reading through the agenda below and meeting your speakers. This committed group of nurses will have you energized and empowered to build a thriving business.  Have your challenges, concerns and questions addressed in this one-of-a-kind event. From successful business owners, from the stage, in smaller break-outs, group coaching sessions and networking. Nurses that have attended this conference often say that this conference was the most transformative and valuable conference they have ever attended. Review the agenda here below and make sure you are there this year!

Friday September 24, 2021 – Meet and Greet Reception Zoom Events – (Included with the paid conference)

4:00pm to 5:00pm PST / 7:00pm – 8:00pm EST

Saturday September 25, 2021 – DAY 1 Live Streaming Video Event – Pricing :  $279.00 NNBA Members | $379.00 Non-members (for both Saturday and Sunday)

9:00am PST / 12:00pm EST

9:00am – 9:05am – Live Stream and Virtual Conference Instructions
Louise Jakubik, PhD, RN, NPD-BC, CSP®, CEO and CLO, Nurse Builders

9:05am – 9:15am – Welcome and Opening Remarks
Michelle Podlesni, RN, President, National Nurses in Business Association, UNconventional Nurse®, CEO Bloom Service Group, LLC.

9:15am – 10:15am – KEYNOTE ADDRESS – The Success Equation: Beat Fear, Build Confidence, Grow Your Business!
Stella Nsong, RN, CCO, CMC, LTCP

Like a master chef showing you how much of which ingredient to use as you learn to cook, the success equation will give you a recipe to soar to success. It is a live session that will walk the audience through the process of identifying the components of the success equation, getting a deeper understanding of how to work through and rise above fear, learning how to get free from the judgement and expectations of others, discovering usable strategies for building confidence and growing a lucrative business. At the end of this session, an aspiring or new entrepreneur, will feel like he or she just got a success tool kit while experienced entrepreneurs will feel re-inspired to soar to their next level of success.

10:15am – 10:45am – Demystifying Software Design and Development for Nurse Business Owners – Tutorial
Michelle Podlesni, RN, President, National Nurses in Business Association, UNconventional Nurse®, CEO Bloom Service Group, LLC.

10:45am – Adjourn to Recorded E-Sessions

Saturday September 25, 2021 – DAY 1 Recorded E-Sessions

How to Start a Side Hustle  –  Ann Konkoly, MBA, MSN, APRN-CNM

Side hustles can provide a soft start to entrepreneurship for Nurses. For those Nurses who want to use their advanced skills, training and expertise in areas that can be monetized, getting started can be scary. Join Ann for all her best tips on how to identify a side hustle, why your mindset is vital to your success and examples of other Nurses who are making waves (and money) beyond the bedside!

Negotiating and Getting the Perfect Contract  –  Melanie Balestra, JD, PNP, MN

Contract negotiation is very important whether you are the employee or the employer and whether you are negotiating a sale or lease. This presentation will discuss different methods of getting what you want in a contract. It will discuss how to decide what is most important to you in a contract and what you give up. It will present whether you want to be an employee vs. being an independent contractor.

From Nurse to Writer: How to Build a Six-Figure Writing Business  –  Elizabeth Hanes, BSN RN

Demand has never been higher for nurses who can write everything from consumer health stories to websites. In this presentation, Elizabeth Hanes shares a step-by-step process any nurse can replicate to build a successful freelance writing business with virtually no financial risk.

Importance of Financial Planning for Nursing Businesses  –  Leslie Cornwell, MSN, CNM

My passion is helping nurse business owners all over the country with strong foundations to grow from and accomplish any life goals. This presentation stresses the importance of financial planning for nurse business owners by reducing taxes, liability risks, life insurance for business partners, disability coverage, worker benefits, investing strategies, wealth accumulation, retirement planning, wealth distribution, and legacy planning.

Change Agent: Empowering a Culture of Nurse Innovators  –  Cassandra Upchurch, MSN, RN

Nurses are often the drivers in the healthcare system, and the link between all disciplines. Nurses are decision makers, innovators, leaders, mentors, and entrepreneurs. This presentation with discuss the importance and responsibility of support, education, and mentorship and the progression of nurse leadership, ownership, and empowerment. The necessary skills to succeed as a nurse business owner, and the importance of supporting the nursing profession.

The Power of Your Story: An Ingredient for Business Success  –  Betty Long, RN, MHA

Most nurses are, by definition, people who like helping other people. They are also, typically, a bit shy about ‘tooting their own horn.’ But, if you are an aspiring nurse entrepreneur, this reluctance to tell your story, to share your work, to proudly voice what you can do and how you can help, may hold you back from ruling the world! Your nursing skills and your experience ARE valuable! Your business needs them! In this presentation, learn about defining the value of your work, defining an ROI (return on investment), and exploring strategies and ideas (including social media) about telling your story—to become a successful business owner.

Sunday September 26, 2021 – DAY 2 Live Streaming Video Event – Pricing :  $279.00 NNBA Members | $379.00 Non-members (for both Saturday and Sunday)

9:00am PST / 12:00pm EST

9:00am – 9:05am – Virtual and Live Conference Instructions
Louise Jakubik, PhD, RN, NPD-BC, CSP®, CEO and CLO, Nurse Builders

9:05am – 9:15am – Welcome Back
Michelle Podlesni, RN, President, National Nurses in Business Association, UNconventional Nurse®, CEO Bloom Service Group, LLC..

9:15am – 10:45am – Business Expert Panel: New World Business Issues in a Post COVID World

Unprecedented times resulted in significant and innovative changes to the ways in which we do business.

10:45am – 10:50am – Major Announcements and Closing Remarks

10:50am – 11:00am – Brief break prior to Virtual Round Tables

Expert Consultation Round Table Sessions: Sunday afternoon, we will be hosting several Round Table Sessions, each led by our speakers. This is always one of our audience’s favorite events! Each session is forty-five minutes and registered attendees may select two. This will be on a first come first serve basis and will be limited up to 30 nurses per session.

• Session 1: 11:00am – 11:45am PST / 2:00pm – 2:45pm EST
• Session 2: 11:45am – 12:30pm PST / 2:45pm – 3:30pm EST

Sunday September 26, 2021 – DAY 2 Recorded E-Sessions

Turn Your 60 Minute Presentation Into a Six-Figure Business  – Renee Thompson, DNP, RN, CMSRN, CSP®

Growing a successful business requires that entrepreneurs go beyond focusing on getting gig after gig. Successful business owners know that the key to a 6-figure business is to leverage their existing presentation by repurposing content into multiple products and service lines. From eBooks, coaching, and email drip campaigns to print books, online courses, and consulting; diversifying your intellectual property is the key!
In this presentation, participants will learn the various ways they can leverage their content and create multiple revenue streams from one 60-minute presentation.

Nurse Patient Advocacy: Evolving Roles and Expansion!  – Karen Mercereau, RN, iRNPA

The practice model of Independent RN Patient Advocacy is expanding across the nation. The many diverse practices of iRNPAs include generalist clinical practices, specialized clinical practices, community health literacy programming and RN continuing education programs for contact hours, “Biz in a Box” programming to assist new RN Patient Advocates begin the business side of their independent practices, and multi-expert group practices as well as the establishment of accompanying foundations. Karen Mercereau, RN, iRNPA, describes the nurse patient advocate role evolution so nurses could discover new possibilities within their own careers.

Income on Demand: 4 Principles for Creating 7-Figure Courses on Autopilot  – Jason Duprat, MBA, MSA, APRN, CRNA

This presentation is designed for nurses wishing to learn how to package up and sell their expertise, knowledge, and wisdom with online courses. Jason will share the key principles he discovered on his journey to generating over $2 Million dollars with his online courses. These are principles that can be followed by any online course creator to accelerate their path to success. In addition, Jason will provide some tactical takeaways, where he will dive deeper into the software, tools, integrations, and automations that can simplify the path to a highly profitable online course business.

How To Become A Profitable Holistic Nurse Entrepreneur  – Dominique Fontaine, BSN, RN, HNB-BC, HWNC-BC

There are local to global opportunities for holistic nurse entrepreneurs. Nurses transition from traditional employment settings into holistic nurse entrepreneurship for various reasons. Holistic nurse entrepreneurs value nurse empowerment and self-development practices like self-care. Complementary integrative health approaches are holistic opportunities to offer private pay services to clients who want to experience whole-person patient care living with chronic disease and life transitions. This paradigm shift of focusing on disease and illness to health and wellness allows holistic nurse entrepreneurs to meet patients and other stakeholders where they are while delivering optimal healing experiences. The purpose of this presentation is to discuss the various career alternatives in holistic nurse entrepreneurship and how to use complementary integrative health approaches to start a profitable holistic nursing private practice.

How the Expanding Aging Care Market Creates New Opportunities for Nurses  – Patty Hedrick, RN, BSN, BA, CRRN, CCM, CNLCP, CADDCT

As dedicated nurses, we entered this field with the intention of serving people. Now, as our population ages, we find ourselves uniquely positioned to embrace opportunities to be of service to a population that is both rich in wisdom and deeply appreciative of our nursing skillset. We will explore non-traditional approaches to working with older adults and the active aging population.

CBD & Cannabis Health Coaching for Wellness – Elisabeth Mack, RN, BSN, MBA

Cannabis is becoming big business as a recreational approach to wellness. Yet massive potential lies in the medicinal properties when dosed and guided by professionals. Our aim is to assuage the fears of nurses and healthcare professionals to help mainstream the core components of cannabinoid medicine. Regardless of setting, nurses can bridge the gap for their patients, but a sub-specialty is emerging to case manage this process to optimize outcomes. You don’t have to specialize to be a hero – learn the basics of the ECS, cannabinoids, routes, products, interactions, safety and side effects, and how to boost health promotion with CBD. Cannabis is legal in 36 States and Federal de-scheduling is near. It’s time to learn how to smartly participate in the fastest growing industry in America.

Registration for the NNBA 2021 Virtual Conference is priced at:  $279.00 for NNBA members and $379 for non-members.

Please note that speakers and topics were confirmed at the time of publishing and that future circumstances, beyond the control of the NNBA, may necessitate substitutions, cancellations or alterations.

Cancellation/Refund Policy: All sales of the NNBA 2021 Conference and Pre-conference virtual event and recorded e-sessions are final.

Contact Hours: Nurse Builders, our education service provider, is accredited as a provider of nursing continuing professional development by the American Nurses Credential Center’s Commission on Accreditation. The 2 day conference offers 15 contact hours.

Pre-conference Recorded Workshops A through E – $129.00 NNBA Members | $179.00 Non-members (each)

It’s A Gold Mine! 12 Revenue Streams to Diversify Your Income and Grow Your Business – Louise Jakubik, PhD, RN, NPD-BC, CSP®

Discover how to grow your business and increase your income by adding new streams of revenue within your current expertise. In this session, you will explore 12 different ways to monetize your business. Customers appreciate having a menu of options to choose from when considering your business solutions. Some individuals want a book, others a course, others coaching, others a membership option, and still others an intensive retreat. Organizations may prefer an onsite or web streaming course, an annual license for a training program, a retreat leader, or a consulting package. Additional revenue streams include business to business referrals, strategic alliances, and affiliate or reseller agreements. In this session, you explore how to apply your business or business idea to each of 12 different revenue stream formats. If you want to create a roadmap for building your business and your income through multiple revenue streams, this session is for you!. Precon A – LJ – 3.0 Contact Hours.

You Too Can Be a Legal Nurse Consultant  – Lorie Brown, RN, MN, JD

Attorneys have a limitless and never-ending demand for Legal Nurse Consultants (LNC). If I gave you a medical record, would you be able to look at it and decide if things should have been done, that were not done?  Or if things were done, that should not have been done? If so, you have everything you need to be an LNC. Attorneys hire LNCs for their nursing knowledge, not their legal knowledge. In this session, we will take a sample medical malpractice case and do a review for merit so you have some work product to share with potential attorney clients. We will talk about the do’s and don’ts of report writing and what attorneys really want when hiring a legal nurse consultant. Precon B – LB – 3.0 Contact Hours.

Create a Profitable Health Advocacy Business as a Nurse Patient Advocate – Melissa Cardine MSN, RN, WOCN, BCPA and Jennifer Whalen, DHSc, MHS, PA-C, BCPA

The Bridge Health Advocates will provide you a road map to create a patient advocacy business utilizing your education, experience, and expertise. We walk you through how to get paid for your experience and knowledge of the healthcare system. We share with you how you can earn a part-time or full-time income doing what you love being a nurse advocate. We take you through the process of starting a patient advocacy business from setting up an LLC, insurance, marketing, networking, and getting your first paying client. We reveal our experience of how owning your own business as a nurse patient advocate can bring a sense of fulfillment, control, and independence to your work, all while helping others. Precon C – MC – 3.0 Contact Hours.

Creating a Speaking Empire: How I Did It and How You Can Too  – Donna Cardillo, RN, MA, CSP® , FAAN

In this information-packed session, The Inspiration Nurse will teach you how to build an outstanding speaker platform, professional toolkit, and attention-getting online presence. Donna will demonstrate the how’s and whys of becoming a star in your niche market, connecting with the powerbrokers in your industry, and garnering high-profile publicity. She will reveal secrets of the speaking world learned over her award-winning 26 year career and share her personal formula for success. Ride along as Donna shows you how to become a social media influencer and high paid, sought-after speaker. Leave with a plan to lay the foundation for your own speaking empire and become an international sensation! Precon D – DC – 3.0 Contact Hours.

Money Map: A Model for Building Your Senior Care Enterprise – Stella Nsong, RN, CCO, CMC, LTCP

This is a never before seen half day virtual workshop that covers exciting and eye-opening content on a specific strategy that aspiring and seasoned entrepreneurs can use to build a senior care empire. There are seventeen potential income streams in the senior care industry. This money map provides a step by step guide on how to select which businesses to start with, which businesses to avoid , where to find the money to begin, how to begin your empire with a small or large startup capital, the specific strategy for when and how to add service lines and alternate income streams, how much business growth to plan for and how much you should plan to sell your enterprise so that you reach and maintain time freedom and financial independence on a schedule that suits you. At the end of the session, you will have your money map designed and ready for implementation. This workshop is suitable for both aspiring and experienced entrepreneurs.  Precon E – SN – 3.0 Contact Hours.

All Pre-conferences include a 1-Hour Live Virtual Event by each facilitator after the Pre-conference

Registration for the NNBA 2021 Pre-conferences are priced at $129.00 each for NNBA members and $179.00 each for non-members.

Please note that speakers and topics were confirmed at the time of publishing and that future circumstances, beyond the control of the NNBA, may necessitate substitutions, cancellations or alterations.

Cancellation/Refund Policy: All sales of the NNBA 2021 Conference and Pre-conference virtual event and recorded e-sessions are final.

Contact Hours: Nurse Builders, our education service provider, is accredited as a provider of nursing continuing professional development by the American Nurses Credential Center’s Commission on Accreditation. The pre-conferences offer 3 contact hours each.