We just changed our clocks, and we do this a couple times a year. How about you? Have you changed with the times? I hear a resounding YES! Valuable lessons have been gained from the pandemic and nurses are more adaptive and resilient than previously known. We are springing forward, emerging stronger, and revitalizing our nursing businesses in multiple ways and practice settings.

Spring Cleaning was an event that was both dreaded and loved as I was growing up in western Pennsylvania. A thorough cleaning from top to bottom in each room gave us tidy and fresh homes boosting our endorphins and improving immunity and energy levels. Here is a valuable condensed version of Spring Cleaning for your business and how to move faster down the road to wealth. What is working and I should do more of? What should I do less of? What new thing can I start? What activities should I stop all together?

An activity that can never stop for your business is marketing. Chet Holmes book, The Ultimate Sales Machine, was voted one of the best books of 2007. This list highlights Chet’s 7 musts of marketing:

1. Advertising
2. Direct Mail
3. Business literature: brochures, books, and promotional pieces
4. Public Relations
5. Personal contact: salespeople and customer service
6. Market education: conferences, speaking engagements, and education-based marketing
7. Internet: websites, email efforts, social media and affiliate marketing

Small businesses may not be able to do them all, so you have to pick and choose wisely the ones that will give you the greatest bang for your buck. As your business evolves, all seven, consistently applied over time will ensure you remain competitive, relevant, and open for business.

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