Marketing You! From Pitch to Profit
by Michelle Podlesni, RN, CEO
Marketing is a challenge for most entrepreneurs, especially nurses, who aren’t used to tooting our own horns, and stepping into the spotlight. In this engaging and interactive workshop, you will learn the best marketing strategies and steps to have a profitable nursing business. You’ll learn a priceless formula for how to create an elevator pitch that will serve you time and time again from networking to boardrooms. You’ll learn who your customers are, what they care about, and how you can give your customers better value than your competitors gaining you lasting customers and referrals. Become more confident marketing you and implementing a marketing plan for your business in this pre-conference workshop!
During this pre-conference seminar, you will learn:
- The #1 marketing strategy and three keys to marketing your business
- Learn how to define your unique selling proposition, USP
- The elevator pitch blueprint and message clarity formula
- How to write a sales letter that gets results
- How to gain lasting customers and referrals
Michelle DeLizio Podlesni, RN (UNconventional Nurse®: Going from Burnout to Bliss!) is President of the National Nurses in Business Association and CEO of Bloom Service Group, LLC. She is an accomplished businesswoman, US Navy veteran and nurse with over 35 years’ experience ranging from clinical care, case management, and healthcare information technology to nationally known speaker, bestselling author, and serial nurse entrepreneur. She has a proven track record of leadership success in executive-level management of start-ups and established multi-million-dollar SaaS (software as a service) companies serving Fortune 500 clients.
Real world experience from the bedside to the boardroom and beyond, Michelle’s true passion for mentoring and helping others succeed in business has made her a sought-after business advisor. Michelle is a widely recognized and respected authority in business and speaks nationally on the empowerment of nurses through entrepreneurship.
Established in 1985, the National Nurses in Business Association is dedicated to advancing and expanding nurse’s role in business. The NNBA provides nurses with business education, strategies, and best practices along with an extensive network of colleagues and resources helping nurses navigate the journey to entrepreneurial success. The NNBA has assisted thousands of nurses to launch, build and manage their own business. www.NursesBusiness.com