The Secret Sauce Of Authentically Building a Powerful Personal Brand – Dominique Fontaine, BSN, RN, HNB-BC, HWNC-BC

Nurses already have key attributes of emotional intelligence (EI) in the healthcare setting. Are you aware of how to integrate those attributes in nurse entrepreneurship? The purpose of this conversation is to learn how to build a powerful personal brand that is organically impactful, develop a networking strategy to increase your yearly net worth, and leverage the power of storytelling through tactful marketing strategies in designing your nurse business. Nurse entrepreneurs using the model from H.I.G.H. (EI) will discover 9 guiding concepts to uncover the important secret language of the purchasing brain for your specific target audience. At the end of this discussion, you’ll gain the elemental tools in positioning your brand through understanding the psychology of patients and stakeholders as an authentic marketing strategy.