NNBA 2023 Conference

Non-Member Pricing
Member Pricing


How to Elevate and Empower Your Business Through PodcastingPodcasting
by Keith Carlson, BSN, RN, NC-BC


Are you fascinated by podcasts and their growing influence? Have you ever wanted to launch your own podcast, or learn how to promote your business by being a guest on others’ podcasts? Now is the time to seize the day and make podcasting a part of your business growth plan! There are over 400 million podcast listeners worldwide, with projections that we’ll reach 500 million by 2024. The highest number of active listeners is in the United States (approximately 100 million). 78% of the U.S. population is now aware of what podcasts are, 28% are regular listeners, and these numbers are growing exponentially. Your audience is out there, and you can reach them — as a podcaster, a podcast guest, or both — via this exciting and dynamic medium that will undoubtedly be seeing unprecedented growth for years to come.

In this dynamic, hands-on, interactive workshop, renowned nurse podcaster, keynote speaker, career coach, and freelance nurse writer Keith Carlson will guide you in gaining clear understanding of how the exploding world of podcasting can be skillfully leveraged to elevate and empower your business. During the course of this pre-conference workshop specially created for the NNBA audience.

During this pre-conference seminar, you will learn:

  • Why podcasting has captured the public imagination and how the medium is projected to grow
  • “Podcasting 101”, including the demystifying of what you need to know in terms of equipment, hosting, recording and editing, and promotion
  • How to monetize your podcast
  • How to strategize and choose podcast hosts to approach about being a guest
  • How to and pitch yourself and your business as valuable assets when appearing as a guest on others’ podcasts

About Keith:

Keith Carlson, BSN, RN, NC-BC has been a nurse since 1996 and is renown as a holistic career coach, nurse podcaster, writer, blogger, and dynamic motivational speaker.
Keith is the host of The Nurse Keith Show, his podcast focused on career advice, fascinating interviews, and personal and professional inspiration for nurses. From 2012 until its sunset in 2017, Keith co-hosted RNFMRadio, a groundbreaking nursing podcast. In 2005, Keith launched Digital Doorway, one of the very first nursing blogs on the internet.

A widely published nurse writer, Keith is the author of Savvy Networking For Nurses: Getting Connected and Staying Connected in the 21st Century and Aspire to be Inspired: Creating a Nursing Career That Matters. Keith has written for Nurse.com, Nurse.org, MultiBriefs News Service, Aspen University, American Nurse Today, Working Nurse Magazine, and numerous other online and print publications.

Living in beautiful Santa Fe, New Mexico, Keith shares a magical life with his fiancée, Shada McKenzie, a gifted and highly skilled traditional astrologer and reader of the tarot.