Social Media to Build Your Nurse Owned Business – Ann Konkoly, MSN, MBA, APRN-CNM

Though social media began as a way for people to connect, it evolved into free advertising helping entrepreneurs develop their brand, cultivate a following and deliver a message. Due to the high levels of trust associated with the nursing profession, Nurses are well positioned to use social media as a way to reach an audience, grow their online presence and represent the tremendous work of nurses across the globe. This presentation will help nurses navigate the use of social media to begin growing their brand, curate their content so that it aligns with their mission and which social media tools to use based on their ideal clients and patients.