The Power of Your Story: An Ingredient for Business Success – Betty Long, RN, MHA

Most nurses are, by definition, people who like helping other people. They are also, typically, a bit shy about ‘tooting their own horn.’ But, if you are an aspiring nurse entrepreneur, this reluctance to tell your story, to share your work, to proudly voice what you can do and how you can help, may hold you back from ruling the world! Your nursing skills and your experience ARE valuable! Your business needs them! In this presentation, learn about defining the value of your work, defining an ROI (return on investment), and exploring strategies and ideas (including social media) about telling your story—to become a successful business owner.